Fidato Energy · Homepage directions

Round 2

Variations on Signal

Signal's daylight sibling. Gallery-white page, cinematic full-bleed winter photography, architectural type and a single solar-yellow call to action.

An editorial portfolio. Monochrome, left-aligned and confident, with a project index and the same electric yellow kept for one announcement bar.

An industrial product catalogue. Hairline type, square edges, an edge-to-edge system grid and a full technical specification sheet.

Original directions

Industrial and high-contrast. Full-bleed black, caution-yellow statement blocks and light, tightly set type.

Calm, institutional clean-energy brand. Deep evergreen on cream with one mint accent, led by a live monitoring dashboard.

A technical spec sheet as a website. Nearly colourless, warm off-white, generous rounded photography and precise figures.

Bright and approachable. Snow-white canvas, a single ember-orange accent, sun-ray linework and an interactive savings estimate.